The social media landscape is constantly evolving, with new trends, platforms, algorithm updates, and best practices emerging regularly. Staying up to date can be challenging, but podcasts are a fantastic resource for keeping informed. They’re free (usually), packed with niche information, and perfect for on-the-go listening. Here are our favorite Australian podcasts about social media and digital marketing.
1. Social Media Marketing Podcast by Michael Stelzner
Description: Hosted by Michael Stelzner, this podcast delves into the latest trends and strategies in social media marketing. With expert interviews and actionable tips, it has been a go-to resource for marketers since 2012.
Find it here: Social Media Marketing Podcast
2. Brandfetti – For Tips on Content and Business
Description: Hosted by Anita Siek, a lawyer-turned-copywriter and brand strategist, Brandfetti explores content creation, brand strategy, and business building. Anita shares insights from her experience at Wordfetti and features special guests discussing topics like intellectual property and brand tone-of-voice.
Find it here: Brandfetti
3. Marketing School by Neil Patel and Eric Siu
Description: Neil Patel and Eric Siu cover a wide range of digital marketing topics, including SEO, PPC, and social media marketing. This podcast offers valuable insights and advice to help marketers stay ahead in the dynamic digital landscape.
Find it here: Marketing School
4. Shine Copy Podcast
Description: For digital marketers and small business owners who juggle many roles, including copywriting, the Shine Copy Podcast is a valuable resource. Hosted by Rachel Green, an SEO copywriter and founder of Shine Copy, this podcast offers confidence, assurance, and advice for women in small business.
Find it here: Shine Copy Podcast
5. Download This Show – For Social and Tech News and Politics
Description: An ABC podcast hosted by Marc Fennell, Download This Show examines social media, electronics, and tech news from cultural and political perspectives. Episodes cover recent events like the Twitter bitcoin hack and Australia’s cyber-security HQ, providing a concise way to stay informed about digital platforms’ impacts.
Find it here: Download This Show
6. Socialette – Bite-Sized Social Media and Launch Lessons
Description: Hosted by launch strategist Steph Taylor, Socialette delivers bite-sized insights on social media, small business marketing, and launching digital products. With episodes around 10 minutes, it’s easy to fit into your day, and occasionally features longer deep dives with special guests.
Find it here: Socialette
We hope this list introduces you to some new podcasts that will help you stay informed in this ever-changing industry. Do you have any favorites to add to the list? Leave a comment below!